在产能过剩的今天如何生存？就要牢记这两个核心：转变经营思路！

In today's overcapacity, if you still rely on selling products, your chances of winning will be very slim! Similarly, if you go to set up a factory, the chance of success is very small.

If you want to achieve wealth creation in today's environment, you must keep in mind these two points: change your business thinking and achieve win-win cooperation!

First: Change business thinking

Now, no matter what business you are in, it is difficult to achieve profitability by selling products, because no matter how good your product function is, how favorable the price is, there will be more competitive products on the market than you.

Many people just start their own businesses, they will first look for OEM production in factories, warehouse goods, and then recruit people to find channels for sales. In this case, even if your goods production requires 500,000, the channel labor cost requires 500,000. In the beginning, I didn't make a dime, and I was under the pressure of 1 million yuan, and it is very likely that this product could not be sold, and eventually fell into my own hands, resulting in the investment cannot be realized after the investment, and finally closed down!

What is the correct way? Operate first, find precise customers first, and then follow up the needs of the crowd to produce or purchase products!

Operators need to connect with people to understand their needs. Generally, they can choose to design a sample first, and then crowdfund through the community and through various channels, first attract potential users, and then through content output, interactive communication, turn potential users into Fans become followers and participants, so that they can first get the money back, and then take the customer's money to place orders for production. The idea of ​​hoarding people and then hoarding goods greatly reduces the risk of entrepreneurship.